Sales Question Bank
for Exam preparation

Sales- Q2. In ___, active management and assessment of products and services take place

1. Initial phase
2. Intelligence phase
3. Value creation phase
4. Integration phase

Sales- Q3. The difference between transactional selling and relationship selling is

1. In transaction, selling buyers must pay cash
2. In relationship selling, buyers and sellers must be related
3. In transaction selling, sellers provide greater service
4. In relationship selling, sellers work to provide value to their customers
5. In transaction selling, the transaction is the beginning of a relationship

Sales- Q4. From the economic system’s point of view, the role of marketing intermediaries is to transform:

1. raw products into finished products.
2. consumer needs into producer needs.
3. consumer needs and wants into product desires.
4. assortments of products made by producers into the assortments wanted by consumers.

Sales- Q5. Which of these determines revenue?

1. Product
2. Price
3. Promotion
4. Salesmanship

Sales- Q6. _______________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the buyer.

1. A direct marketing channel
2. An indirect marketing channel
3. A channel level
4. A channel switching system

Sales- Q7. Collecting marketing information is a marketing function that’s related to ___.

1. Exchange
2. Physical supply
3. Facilitating
4. Marketing mix

Sales- Q8. Which of the following is the criticism against the production concept?

1. Consumers are not given personal attention
2. Marketing expenses are costly
3. No efforts are made for reducing the competition
4. There is a large number of buyers and sellers

Sales- Q9. An offering that consists primarily of a tangible good with no services at all is considered a _____.

1. tangible good with accompanying services
2. hybrid
3. pure tangible good
4. major service with accompanying minor goods and services
5. pure service
6. pure tangible good

Sales- Q10. A restaurant is an example of a(n) _____.

1. hybrid
2. pure service
3. tangible good with accompanying services
4. tangible good with accompanying services
5. pure tangible good