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Question:

Which of the following statements about the pricing of services (compared to the pricing of goods) is false?
  1. The demand for services tends to be more elastic than the demand for goods
  2. Cost-oriented pricing is more difficult for services.
  3. Comparing prices of competitors is more difficult for service consumers
  4. Consumers are less able to stockpile services by taking advantage of discount prices






Q2. In ___, active management and assessment of products and services take place

  1. Initial phase
  2. Intelligence phase
  3. Value creation phase
  4. Integration phase
Correct Answer

Q3. The difference between transactional selling and relationship selling is

  1. In transaction, selling buyers must pay cash
  2. In relationship selling, buyers and sellers must be related
  3. In transaction selling, sellers provide greater service
  4. In relationship selling, sellers work to provide value to their customers
  5. In transaction selling, the transaction is the beginning of a relationship
Correct Answer

Q4. From the economic system’s point of view, the role of marketing intermediaries is to transform:

  1. raw products into finished products.
  2. consumer needs into producer needs.
  3. consumer needs and wants into product desires.
  4. assortments of products made by producers into the assortments wanted by consumers.
Correct Answer

Q5. Which of these determines revenue?

  1. Product
  2. Price
  3. Promotion
  4. Salesmanship
Correct Answer

Q6. _______________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the buyer.

  1. A direct marketing channel
  2. An indirect marketing channel
  3. A channel level
  4. A channel switching system
Correct Answer

Q7. Collecting marketing information is a marketing function that’s related to ___.

  1. Exchange
  2. Physical supply
  3. Facilitating
  4. Marketing mix
Correct Answer

Q8. Which of the following is the criticism against the production concept?

  1. Consumers are not given personal attention
  2. Marketing expenses are costly
  3. No efforts are made for reducing the competition
  4. There is a large number of buyers and sellers
Correct Answer

Q9. An offering that consists primarily of a tangible good with no services at all is considered a _____.

  1. tangible good with accompanying services
  2. hybrid
  3. pure tangible good
  4. major service with accompanying minor goods and services
  5. pure service
  6. pure tangible good
Correct Answer

Q10. A restaurant is an example of a(n) _____.

  1. hybrid
  2. pure service
  3. tangible good with accompanying services
  4. tangible good with accompanying services
  5. pure tangible good
Correct Answer








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